Framingham Downtown Renaissance is a non-profit corporation, set up to facilitate the development of downtown Framingham as a vibrant commercial and residential/mixed-use activity center. Its objectives are to encourage public/private partnership and investment, generate jobs and income, and improve quality of life at a location that is highly visible and critically important to the MetroWest region.
A graphic design team at Framingham State University collaborated with The Framingham Downtown Renaissance (FDR) to create branding for two seasonal events, the first Fall Festival and later the Second Annual Winter Wonderland. We created a brand that centered around the values of the FDR and the purpose of the events which could also be adapted for any future events they might hold. Both events take place in Downtown Framingham and are centered around creating community, and highlighting the many cultural and economic attributes of the area.
Since the goal was to bring the community together and reach all individuals we decided a festive but non-denominational branding using a four color system and icons that matched each event would work best. We also decided that since each event had differences in content, if not purpose, they would have unique logos, colors, and icons but use them within the same system.
